What is People Counting System?
A people counter is an electronic device that is used to measure the number of people traversing a certain passage or entrance. Examples include simple manual clickers, infrared beams, thermal imaging systems, Wi-Fi trackers and video counters using advanced machine learning algorithms. They are commonly used by retail establishments to judge the effectiveness of marketing campaigns, building design and layout, and the popularity of particular brands. Fourth generation of people counter combines the technology of third generation and Wi-Fi counting, allowing users to obtain further business insight than before. Additionally, using stereoscopic vision to detect height, fourth generation counters can effectively avoid false counting presented by third generation counters.
Uses of People Counting System
Conversion rate: People counting systems in the retail environment are used to calculate the conversion rate, which is the percentage of total visitors versus the number that make purchases.
Marketing effectiveness: Shopping mall marketing professionals rely on visitor statistics to measure the effectiveness of the current marketing campaign. Often, shopping mall owners measure marketing effectiveness with the same conversion rate as retail stores.
Staff planning: Retailers can use the different business metrics in order to determine their staffing allocation. Accurate visitor counting is also useful for optimizing staff shifts. Staff requirements are often directly related to the density of visitor traffic, and services such as cleaning and maintenance are typically undertaken when traffic is at its lowest.