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what you"ll learn

Course Description

What you’ll Learn

  • Introduction to digital and social media marketing.
  • How to build out a social media strategy and campaign.
  • Strategic Placement and Online Advertising.
  • Tools and application download.
  • Search Engine Optimization (SEO).
  • How to successfully create and use the Google Search Console and Web Analytic tools.

With the rapid shift of advertising strategy away from traditional media to online platforms, it is becoming increasingly important for marketers, entrepreneurs, graduates, web developers etc to be well-versed in digital marketing & analytics fundamentals.
This upper division course will provide a solid foundation in the key concepts for these exciting fields.

course outline

Introduction to digital and social media marketing

With the rapid shift of advertising strategy away from traditional media to online platforms, it is becoming increasingly important for marketers, entrepreneurs, graduates, web developers etc to be well-versed in digital marketing & analytics fundamentals.

This upper division course will provide a solid foundation in the key concepts for these exciting fields

Social Media
Next, we’ll build out a social media strategy and campaign against a target market’s preferred outlets and measure engagement for Conversation, Amplification, and Applause i.e likes, followers comments etc.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Online Advertising
We’ll scratch the surface for basic fluency in online paid platforms like Google AdWords and Facebook Ads to map out target markets, email marketing, and retargeting campaigns.

Google my business
Google local listing
Creating and verifying a business

Tools and application download
Google my business, reference videos etc

CMS (WordPress, Joomla, Magento Concepts)
WordPress
Build a site using WordPress CMS
Domain name registration
Hosting

Search Engine Optimization (SEO)
Arguably the toughest part of the course, the basics of Search Engine Optimization (SEO) covers long-tail keyword research methods, on-page SEO for a focus keyword, inbound link building, and identifying influential sites based on Domain Authority to support online PR efforts. You’ll do this for your own WordPress site using the Yoast SEO plugin for on-page SEO.

Web Analytics
The unifying framework behind all this will be basic web analytics using the Google Analytics. Google Analytics is overwhelming, so we’ll play with this tool early and often. Students are encouraged to also download the mobile app of this tool for daily updates via iOS or Android.

Google Search Console
How to submit your website to google crawlers for SEO

Google my business
Google local listing
Creating and verifying a business

Tools and application download
Google analytics, reference videos etc

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